Context
Vivo launched the Shot on Vivo platform to join a trend already established by other smartphone brands. The challenge was to make it distinctive and truly ownable, aligning it with Vivo’s positioning as a leader in mobile photography.

Challenge
Build and coordinate a network of photographers and filmmakers across Europe while scaling the initiative into a long-term content platform. Over three years, the project generated nearly 1,000 pieces of content.

Role
As Creative Director, I was responsible for briefing, supervising, and curating the entire photography program. Creators from Germany, Spain, France, the UK, Austria, and Portugal actively contributed to the project, requiring close creative oversight to ensure consistency and quality across markets.

Outcome
The resulting photography was not only used across Europe but also adopted in LATAM, EMEA, and China as part of the global Shot on Vivo initiative. These assets were selected and distributed internationally, helping establish a distinctive visual identity for the platform.