A NEW BRAND A NEW LIFE!
One of my first tasks was to re brand Vivo in Europe. From a new strategy to the creation of a Brand Book and Manifesto.
Building the brand story from scratch in a massive new market like Europe
Creating a strategy to engage with new target audiences
Crafting a bespoke typographic style to refresh the brand identity, ensuring a more modern and appealing aesthetic
Developing a new color palette to distinguish the brand from its original market identity
Implementing a framework for all social media placements, ensuring the new aesthetic was applied correctly across every digital channel.