Context
As Vivo entered the European market, the brand needed to connect with consumers across diverse cultures, behaviors, and social realities. Its positioning had to evolve to resonate with a new audience while maintaining its global ambitions.

Challenge
Lead the rebranding of Vivo in Europe and establish the company as a fresh, innovative, and modern technology brand.

Role
As part of Vivo’s European Branding Department, I was responsible for developing the Brand Strategy and key communication assets alongside my internal team. I also led and coordinated major agency partners, including BBDO, INNOCEAN and Hey Honey, across multiple European markets to ensure a consistent and impactful implementation of the new brand positioning.

Outcome
Over a three year period, we successfully launched and expanded the brand across 18 European countries, building strong consumer relevance and positioning Vivo as a leading player in the highly competitive smartphone category.