Context
Kirira is an NGO that has been fighting against female genital mutilation for more than 20 years. Founded by someone directly affected by it, the organization leads annual awareness and education campaigns to shed light on this critical issue and drive social change.

Challenge
Raise awareness around an extremely sensitive topic while ensuring the message resonated with audiences in a respectful and empathetic way, without causing rejection or alienating the viewer.

Role
I developed the creative concept and led the execution from start to finish, working closely with the NGO to shape both the communication strategy and the campaign messaging.

Outcome
The campaign was widely embraced by both its target audience and the advertising industry, earning strong recognition and positive reception across multiple advertising festivals.