Context
Complot is Barcelona’s first advertising school. Its mission has always been to prepare students for the realities of agency life, an industry that is notoriously difficult to break into.

Challenge
Create awareness through a series of print ads, posters, and flyers that would encourage prospective students to enroll in the school’s Creativity Master’s Program.

Execution
The campaign portrays the journey of a portfolio inside an advertising agency. That journey unfolds within the headline itself. The quotes featured are the typical promises and clichés creatives often hear after submitting their portfolios: “We’ll call you back in a few days,” “Great work,” “You’ll go far,” and so on. Throughout this journey, we see how creative portfolios gradually get lost within the agency system.

Role
I developed the creative concept and visual direction of the campaign, briefing and collaborating closely with the illustrator to bring the idea to life.

Outcome
The campaign was widely embraced by both its target audience and the advertising industry, earning strong recognition and positive reception across multiple advertising festivals.