Context Complot is Barcelona’s first advertising school. Its mission has always been to prepare students for the realities of agency life, an industry that is notoriously difficult to break into.

Challenge Create awareness through a series of print ads, posters, and flyers that would encourage prospective students to enroll in the school’s Creativity Master’s Program.

Execution The campaign portrays the journey of a portfolio inside an advertising agency, unfortunately, with very little luck. Through a series of illustrations, it humorously highlights the many obstacles and rejections aspiring creatives often face before landing their first opportunity.

Role I developed the creative concept and visual direction of the campaign, briefing and collaborating closely with the illustrator to bring the idea to life.

Outcome The campaign was widely embraced by both its target audience and the advertising industry, earning strong recognition and positive reception across multiple advertising festivals.